I've gathered a few small tips during a lot of my frequent art travels cross country. Some of them, I found to be quite effective and would shift a lot of attention to you, while others would hardly do a single thing at all. These tips concern a big chunk on keeping your customers, reinforcing your relationship with them, and strengthening your own market base as well. In this harsh world of business, you'll need all the help you can get. So try these tips out and see for yourself.
Sending a personalized note with your thanks is an amazing practice. Honestly. Writing a thank you note makes the whole thing reach a personal level that bevels respect for you and enforces your customer to keep good ties with you. Thank you notes also helps you get familiar with your clients, remembering their names, addresses and things like that. Even just a "Hey, how are you?" would evoke a sense of happiness within them. "Now here's a guy that cares enough to send me something."
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be either a friend, a customer yourself, or an agent, but don't sound like a salesman in front of the client. Everyone has pretty much a solid idea and a bad one at that, regarding what salesmen are capable of. Try erasing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things.This way, they will be at ease and participate more in discussions you might have with them over your items.
The theme then is, bring your business to a personal approach with your clients. The things about craft festivals are, customer and producer meets and greets. They talk. They share ideas. They find things amusing and things disagreeable. But you have communication. And communication is one thing that reinforces both you and your customer's relationships. Don't be awkward about it. If a customer is genuinely interested in your product, then discuss and promote.
Sending a personalized note with your thanks is an amazing practice. Honestly. Writing a thank you note makes the whole thing reach a personal level that bevels respect for you and enforces your customer to keep good ties with you. Thank you notes also helps you get familiar with your clients, remembering their names, addresses and things like that. Even just a "Hey, how are you?" would evoke a sense of happiness within them. "Now here's a guy that cares enough to send me something."
Another hot tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do badly for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be either a friend, a customer yourself, or an agent, but don't sound like a salesman in front of the client. Everyone has pretty much a solid idea and a bad one at that, regarding what salesmen are capable of. Try erasing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things.This way, they will be at ease and participate more in discussions you might have with them over your items.
The theme then is, bring your business to a personal approach with your clients. The things about craft festivals are, customer and producer meets and greets. They talk. They share ideas. They find things amusing and things disagreeable. But you have communication. And communication is one thing that reinforces both you and your customer's relationships. Don't be awkward about it. If a customer is genuinely interested in your product, then discuss and promote.
About the Author:
Why not give it a go in crafting? Why not make it worth the trip? My Fairs and Festivals. Visit My Fairs and Festivals, and see how you can do with crafts and festivals. It is an opportunity you shouldn't miss!
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