In actuality, not everyone in the consumer market would be the cold, callous person that cares nothing for their surroundings. Good people still exist and they would be the person who would sacrifice a bit of their time to try and see what your business is about. They may be interested agents for a bigger company, proprietors perhaps, or even just a random friendly person that has a lot of connections behind him. They are different people, but what they need are all the same: marketing materials from you.
Marketing materials, in a nutshell, are anything that could link the customer back to you. It is an important device of return since most first time craftsmen, admittedly, are hard to remember with their names (even catchy trademarks are often forgotten). A marketing material, such as a business card, a flier, a pamphlet, a souvenir (this one is more pricey) are often good devices for them to remember you.
The business card is the most trusted and most reliable of all marketing devices. It is easy to carry, small, lightweight and has all the delicious and important details about your business. It is so convenient you can just print it off your computer and yet it can look so darn professional. Make sure to carry around your person some of these cards. It should have all your basic information, like your name, address, email, contact number and company name, or trade mark. Make sure to mention the nature of your business.
Flyers are a bigger version of business cards. But you can easily give them away to more people, even those who aren't visiting your table. Sure they have a bigger ratio of getting thrown into the trash can, but hey, you are reaching out, right?
Catalogs are better, but keep them chained to your table. Or at least spread open for people to see. Catalogs are easily stolen if left unchecked, and whether for purposes of reference or sabotage, it's best you keep an eye out for your catalogs.
Marketing materials, in a nutshell, are anything that could link the customer back to you. It is an important device of return since most first time craftsmen, admittedly, are hard to remember with their names (even catchy trademarks are often forgotten). A marketing material, such as a business card, a flier, a pamphlet, a souvenir (this one is more pricey) are often good devices for them to remember you.
The business card is the most trusted and most reliable of all marketing devices. It is easy to carry, small, lightweight and has all the delicious and important details about your business. It is so convenient you can just print it off your computer and yet it can look so darn professional. Make sure to carry around your person some of these cards. It should have all your basic information, like your name, address, email, contact number and company name, or trade mark. Make sure to mention the nature of your business.
Flyers are a bigger version of business cards. But you can easily give them away to more people, even those who aren't visiting your table. Sure they have a bigger ratio of getting thrown into the trash can, but hey, you are reaching out, right?
Catalogs are better, but keep them chained to your table. Or at least spread open for people to see. Catalogs are easily stolen if left unchecked, and whether for purposes of reference or sabotage, it's best you keep an eye out for your catalogs.
About the Author:
Why not have a hand in crafting? Why not make it worth the trip? My Fairs and Festivals. Visit My Fairs and Festivals, and see how you can do with crafts and festivals. It is an opportunity you shouldn't miss!
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