The seadoo cover industry is a huge industry. The individual machine manufacturers hope to make up to 50% of their annual profit in brand marked after sales. After market products include covers, stickers, t-shirts, hats, etc. It can be anything that can hold a logo. There are also independent marine cover retailers offer all sorts of covers and can customize them for you. The most successful riders are sponsored by a number of different products and businesses and their covers are covered in different logos. Although loathe to admit it, most riders take their seadoo pwc covers very seriously.
During the Saturday morning races no one mentioned anything to me about the cover contest. I suppose it seemed a bit flaky to some of the racers. After all, this was an athletic competition not a beauty contest. Not only was it an athletic competition in the ordinary sense but an athletic competition with the addition of expensive powerful machines. These types of events seemed in congruous with beauty contests.
Needless to say, no one pre-registered for the cover contest. However, as dusk rolled around and everyone was chatting with the other competitors and their crew the idea of a cover contest seemed to be a fun idea. Some of the guys were saying that they wouldn't enter the contest but if they did their new custom designed seadoo covers would undoubtedly win. As the evening wore on the claims became more insistent even amongst crew. It was decided that mechanics or even friends or relatives could enter the seadoo covers even if the athletes were not inclined to.
We got 4 or 5 contestants immediately and then 2 or 3 others decided to join the fun. The winner was an older guy who displayed his cover like the women do at car shows. It was hilarious. He demonstrated every cord and pocket and even spelled out the name of the manufacturer in a sexy European accent. The custom details on the cover were waves and the rider's last name.
The seadoo cover beauty contest was a blast. People were beginning to talk about the wacky additions they might make to the covers for next year's contest. I think this will be a repeat event at this tournament year after year. This tournament has always been one of my favorite tournament given it's proximity to my home marina. With the addition of the quirky yet popular seadoo pwc cover contest it is now my favorite event of the racing season.
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